When considering a job change or exploring what might be possible and available for you, seek information and feedback from peers, resources, and market experts.
Ask these initial questions to and investigate further:
- What work is available, and what jobs are possible in my current or preferred location?
- Who are the main players and leaders in the industry I’m interested in?
- What are the market dynamics in the industry I’m interested in? (e.g., economic situation, buyer behavior, trends, etc.)
- What are the level and position types that match my short-long term goals?
- How are my core competencies and transferrable skills valued in the function, industry, and/or type of company?
- How does my market of interest reward good work?
As another data and evaluation point for your search, consider where your markets of interest would fall on the chart below.

Seeking understanding by conducting market research for yourself is an essential part of making informed career decisions. By actively seeking information and feedback from various sources, such as peers and industry experts, you can better understand the available job opportunities and the market dynamics of your industry of interest.
Asking critical questions and conducting research can help you identify the jobs and companies that align with your short- and long-term goals, as well as your core competencies and transferable skills.
Furthermore, understanding how the market you’re interested in compensates can help you make more informed decisions about potential rewards, benefits, equity, development, and recognition structures. Ultimately, continuously seeking to better understand the market and your value in it is a valuable skill that can help you navigate your career journey with greater confidence and purpose.